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Combining Multimedia and the arts can be a formidable challenge, especially when trying to produce quality work that is usable online and offline. "One has to balance artistic talent with the rigors of usable multimedia," said Kent Jegis, VP of Design for the new firm www.kentjegis.com, "and as a result, we tend to only hire those who are from accredited design Universitys, such as RISD." In general, most websites do have good multimedia standards, such that those with slower or non broad band service can still browse web pages. This becomes difficult, however, when considering the graphic intensity of online gambling websites. Remarked Nina Henris, a designer with CJ Marketing, "We love using intense flash graphics for our weekly online blackjack promotions, and also make use of heavy GIF images for online rummy tournaments. This produces much more interest in our online casinos, but it may come at the cost of losing a few potential customers who can't load the graphics."Further, as it stands nowadays, most sports betting lead the way in graphical innovation, with online sportsbook ( sports betting ) outfits close behind. "For our nfl betting and basketball betting promos, we send out flash graphics with our emails," said Fred Reardon, vP of marketing for a major sportsbook, "and the same goes for our college basketball betting and college football betting work." Reardon is right: some of the best and most entertaining graphics come out for March Madness, when the fury of NCAA basketball betting is at its height. The same is generally true for the NBA betting season, which is slightly longer than the college season and is more drawn out. Accordingly, it comes as no surprise that online casino and sportsbook design teams lead the way in the industry, including the off season when baseball betting rolls around. Admitedly, most designers and temp workers get hired for the NFL betting and top site Sports betting season in the fall, when customer demand is at its highest.
Marketing using digital media will always be big when considering the demands from online casinos websites. Such sites require rich graphics, attention to detail, and eye appeal to get customers on board. Samual Nokay, head designer with the U-Can-IT sports betting network, echoed this sentiment in a recent report, stating: "Online sportsbooks and online casinos require a huge committment from web designers so that their products are fresh and cutting edge. This results in a higher demand for digital media artists and a higher demand for fast output." In general, online gaming sites require the most graphic appeal, although the recent advances with Flash by Macromedia have proved to create a whole new genre of interactivity. Some online casinos are programmed entirely in Flash, so that customer tracking and management is easier and does not require cookies (which in some cases are blocked by popular internet browsers). Furthermore, as gaming merges with skill gaming, the need for graphic artists for Gaming Club Casino networks is huge, since backgammon software is almost entirely based around graphical design elements.